David Mayhew Communications

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Representative Clients and Projects

Developing the Plan...Creating Collateral Material

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Twenty years of experience developing marketing plans for theater, dance, music, museum exhibitions and other arts events. Extensive background in creating collateral materials for arts organizations, drafting copy, contracting and supervising graphic designers, production management with print and mailing fulfillment shops.

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Marketing Consultant for Westport Country Playhouse, overseeing planning and implementation of year-round marketing efforts for acclaimed summer theater run by Artistic Director Joanne Woodward, including marketing and public relations for organization's $30 million capital campaign.

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Marketing, public relations and planning for ArtPRIDE/New Jersey, the statewide advocacy organization, including publicity for the annual ArtPRIDE Congress, coordinating the 2002 Economic Impact press conference and rally, strategic planning and media for 2003 emergency advocacy efforts.

Management & Marketing...for Arts Events

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Event management, marketing and public relations for the acclaimed Geraldine R. Dodge Poetry Festival, the largest poetry event in North America. Held biennially, the Festival presents 70 major poets and artists -- the 9th Dodge Poetry Festival featured Robert Pinsky, Billy Collins, Rita Dove, and Stanley Kunitz and attracted nearly 18,000 audience members over four days. Event management encompassed scheduling, travel, accommodations, catering and hospitality as well as coordination with site owners, production/technical team, and television broadcast crew. Marketing and public relations efforts in 2002 attracted national media coverage and the largest audience in the event's 16-year history; work is underway for the 10th Dodge Poetry Festival to be held at a new location, historic Duke Farms in Hillsborough, New Jersey, an event expected to attract nearly 25,000 participants.

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Event coordination and public relations for the New Jersey State Council on the Arts 2001 "Arts Plan" strategic planning conference, a one-day statewide conference involving more than 300 arts professionals and guest speakers.

Interim Management...Executive Search

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Interim Managing Director for the Community Theatre in Morristown, New Jersey, a 1200 seat theater presenting a full range of professional, interdisciplinary performing arts -- including Midori, Bill Cosby, Emanuel Ax, Grigorovich Ballet. Organization was at the midpoint of major capital renovation project. Responsibilities included oversight of architects and contractors as well as capital fundraising, in addition to day-to-day administrative leadership. Conducted search for permanent Managing Director: search successfully concluded.

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The Performing Arts Center at Purchase College

Interim Marketing Director for the Performing Arts Center at Purchase College (SUNY Purchase), a four theater performing arts center. Artists presented included Kirov Orchestra, Evgeny Kissin, Dionne Warwick, EOS Orchestra, Tokyo String Quartet, Alvin Ailey American Dance Theatre. Conducted search for permanent Marketing Director: search ended and staff restructured due to University hiring freeze.

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